Note: The following is a guest article from our partners at ArtPlacer.

We’ve gathered a wealth of valuable insights from artists active in today’s market to help your artistic venture flourish, even amidst current global challenges.

Review this handy checklist, and give some of these ideas a shot!

1. Discover innovative methods to showcase your artwork online

Welcome art enthusiasts to an immersive viewing experience through a 3D online exhibition. ArtPlacer is an excellent platform to effortlessly create virtual exhibitions in stunning, high-quality settings. You can even curate your personalized interactive art showcase and host it on your site to attract new collectors while keeping your existing audience engaged. For now, there’s a 7-day free trial and a 20% discount for the Empty Easel community with the ArtPlacer promo code, EMPTYEASEL.

2. Dedicate time to expand your knowledge

Delve into topics related to the art market, art industry trends, and the creations you admire. Cultivate your personal taste and reflect on it. Consider enrolling in an art course! MoMA offers an impressive selection of rich, free online courses that you can start at your own convenience.

3. Subscribe to newsletters in the art sector

Even if you don’t frequently read them, you might discover valuable insights when browsing your emails, leading you to your next significant decision.

4. Avoid being paralyzed by uncertainty

Take your time, create what inspires you, and send out your messages. There’s a strong desire for genuine connections through art now more than ever. Instead of fixating on global issues, create something you truly believe in and observe how it resonates!

5. Leverage both online platforms and physical galleries

Brick-and-mortar galleries will always have their place, even during slower times, so it’s vital to honor them. Develop new tactics to strengthen your online visibility while remaining accessible to galleries in the future.

Is your website visually appealing and easy to navigate? Empty Easel’s simple artist websites provide stunning templates that are incredibly easy to set up.

Do your social media accounts reflect the essence of your artistry?

Besides impressive aesthetics, your Instagram should offer clear links to your website, online exhibitions, or additional social media profiles. You can also optimize your Instagram traffic through that single link in your bio: Linktree is a fantastic free tool to accomplish this.

6. Connect with potential buyers directly

Research thoroughly and contact individuals who may be interested in your pieces. Send visuals that speak volumes along with a brief introduction. If you receive a response, be prompt and proactive in arranging a call or meeting that fits their schedule.

Always include a link to your website! As your audience of art lovers expands, you can utilize email marketing platforms like Sendinblue and Mailchimp to maintain communication.

7. Allow yourself to explore creativity and take chances!

Experiment with new ideas! For instance, reach out globally via Zoom or WhatsApp to give viewers a glimpse into your studio. With the vast array of tools available today, you can choose any to showcase your art!

8. Dive into SEO to boost your website traffic

Achieving a spot on the first page of Google can significantly alter your visibility. Tools like SemRush or Ahrefs can help cultivate your search engine traffic. Additionally, remember to implement Google Analytics for tracking your site’s performance.

9. Welcome change

Be adaptable, visible, and willing to engage with current happenings. Artist Emmeline Craig articulated it perfectly: “We will adapt. We will keep creating and selling art because people need it in their lives. We have to change the paradigm, and art is the best way to do it.”

A heartfelt thank you to artists Caroline Boff, Emmeline Craig, Suzanne Kaltbaum, and Lloyd Dobson for their valuable insights, as well as to ArtPlacer for facilitating this article! To discover more about ArtPlacer’s marketing tools, visit ArtPlacer.com.